• About
  • About Objective Manager

Turning strategy into everyday habits

Making strategy work

Our mission is to make it possible for professional services firms to deliver big business impact by turning strategic plans into everyday habits.

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Objective Manager team shot

Why we exist

Founded in 2012, Objective Manager began as a solution to the daily struggle of firms trying, and unfortunately often failing, to align their business strategy and goals to the performance of their people.

While working as COO for a large law firm, our founder Ray Oldfield, realised there was an easier way to drive growth – using software to allow everyone in the firm to align and collaborate on the strategic company goals.

Many years on and, working with the world’s largest professional services firms, we are leading the way. We are delivering real business value to firms as we help them drive growth, increase ROI, improve efficiency and create high performance cultures.

Building innovative software that truly delivers for our customers and employees is what Objective Manager is all about. Our values are rooted in the belief that delivering strategy doesn’t need to feel like mission impossible.

We have made it our mission to help firms deliver big business impact by turning strategic boardroom plans into everyday habits.

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Objective Manager in practice

Find out how Objective Manager performs for key roles in your firm.


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Turn your strategy into a working reality with everyone aligned.

Business development

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Be the business development hero that delivers for your firm.

Human resources

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Make performance management a process that people want to engage with.


Find out more about working for Objective Manager

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