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  • 21st January 2021

Objective Manager secures investment, and appoints Jim Whitmore, to deliver on North American market demand

London, UK, 21 January, 2021: Objective Manager, the leading SaaS strategic planning and performance platform for the professional services market, has completed an investment to support its ambitious growth plans in North America and meet the growing market demand.

The company, which already boasts an impressive list of clients including: Baker McKenzie, Clifford Chance, Allen & Overy, and Norton Rose Fulbright, is deploying new investment to expand the existing regional team as it seeks to replicate its leading European market position in North America.

Objective Manager has appointed Jim Whitmore as Vice President of North America to lead the company’s growth plan and team in the region. Before joining he previously served as senior vice president of sales at Chrome River Technologies and prior to that director of sales at Thomson Reuters Elite. Whitmore, who also made a personal investment in the company, said: “I have worked in the legal software sector for over two decades and very rarely have I come across software like Objective Manager which has such a material impact on a firm’s growth and long-term success.” Whitmore continues, “Objective Manager connects people to strategy giving them focus, clarity and purpose which in turn drives accountability and high performance. The results are outstanding, and I am excited to lead the team in North America as we help firms turn strategic plans into everyday habits.”

Objective Manager already supports the strategic performance requirements of many high-profile clients in North America including Troutman Pepper, Stinson, Norton Rose Canada and McGlinchey. The company is expanding the established regional team to deliver further local enhancements, resources and partnerships that reflect the specific needs of the North American market. The sales and marketing operation will also expand as the company builds an increased presence.

Arlene Adams, Chief Executive Officer at Objective Manager, commented, “We have experienced some great growth in North America through existing client’s recommendations. We quickly realised that firms in the region share the same challenges executing strategy as they do in Europe and we have real solutions to help. We don’t see any other offerings addressing the specific needs of professional services firms so our investment and expansion will make it possible to move with pace and scale in supporting North American firms to execute their strategic agenda.”

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