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Marketing Manager

Haslemere, Surrey / Remote

As Marketing Manager your focus will be providing a brilliant marketing experience for our customers and nurturing the relationship they have with Objective Manager. You will be responsible for the management, planning and delivery of our customer marketing programme in the UK and North America, aligned to the marketing strategy.

Main Responsibilities

  • Define and execute a multi-channel customer marketing plan
  • Working with the Head of Marketing, create customer specific marketing campaigns to generate up-sell opportunities
  • Create and execute customer retention campaigns
  • Measure and report on customer marketing campaign performance ROI against KPIs
  • Identify trends, insights and opportunities to optimise campaigns and activities
  • Plan and deliver face-to-face and virtual customer events including; customer updates, roundtables and hospitality
  • Working with the Customer Success team and internal copywriters to produce customer case studies and award entries
  • Manage the creation and curation of content for Objective Manager’s online customer community
  • Produce regular customer communications through newsletters, videos, etc.
  • Manage release cycle communications

Requirements

  • Passion for marketing
  • Good analytical and problem-solving skills
  • Strong verbal, written and presentation skills
  • Strong project management skills
  • Ability to work as a team player in a remote-working environment. You will be expected to collaborate across internal teams internationally
  • Self-sufficient and comfortable to work independently, use initiative, deliver well under pressure and deliver to deadlines
  • Close and thorough attention to detail
  • Flexible to travel nationally, sometimes with overnight stay and, on occasion, international travel

Experience & Education

  • 2-3+ years’ experience in Marketing Manager role
  • Bachelor’s degree in Marketing or CIM qualification preferred
  • Demonstrable experience in managing and delivering emails through marketing automation, social media, display ads
  • Strong skills in webinar platform management e.g. Zoom, GoToWebinar
  • Experience in planning and executing exhibitions stands and micro-events
  • Experience in a SaaS software business, knowledge of HCM market preferable
  • Experience in WordPress and building landing pages

Attributes

  • Enthusiastic, with a desire for making people happy through marketing
  • Can do attitude and “glass half full” mentality
  • Data-driven thinker
  • Team player

How to apply

To apply for this role, please email us with your CV detailing why you would like to be considered for this position.

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