Be the business development hero

Playing the strategic role
Business development teams strive to deliver the strategic agenda. Making this happen can often be difficult because people are busy and time poor with competing priorities.
Objective Manager, with a decade of working with business development management and teams, solves that problem with innovative ways to align everyone behind the strategic agenda, speeding up processes and delivering big business impact.


Key solutions
Unlock client opportunities
Any business development team that makes it easy for the firm to quickly identify new business opportunities will become heroes. Opportunity analysis software mines your client base to identify clients the firm is under-servicing, prioritise new opportunities relevant to your firm’s expertise and matches the right people to collaborate and win more business.

Plan for success
We make it easy for business development teams to align the firm's people, knowledge and experience behind one client plan. Clear and actionable plans can be easily shared and collaborated on across the team, from anywhere. Insights and progress help the team plan better solutions for the client, resulting in better retention, improved multi-practice engagement and increased new business.

A culture of collaboration
A real measure of business development team success is how well they drive strategic value. We make this easy by giving business development teams the tools to build and share sector and practice plans directly aligned to the firm plan and the personal objectives of individuals. Plans are transparent, allowing teams to unlock the potential of the entire business, not just a small closed network.

Voice of the client
All plans, whether strategic or tactical, are best when the client’s voice is front and centre. Working with Heidi K. Gardner of Harvard Law School, we have designed and delivered world-class surveys making it easy for firms to collate meaningful feedback and insight that drive optimised plans and improved client results.

Be the business development team that delivers for the firm
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Uncover new business
Find new business opportunities that weren’t visible before
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Client listening
Put the client’s voice at the heart of your firm’s strategy and plans
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Plans with impact
Deliver improved client outcomes, retention and revenue with effective plans
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Collaboration matters
Unleash your collective knowledge to deliver increased revenues and profit
Objective Manager encourages accountability and follow-up and gives you immediate insight into the current status of business development activity across the firm.